The head of Del Monte lost a bet and therefore had to–HAD TO–produce the single most asinine idea from the company’s suggestion box AND, in addition, had to have the managing director say the following:

“Del Monte’s new Controlled Ripening Technology packaging is designed to provide significant carbon footprint savings by reducing the frequency of deliveries and the amount of waste going to landfill. The packaging is also recyclable.”

Because if there’s one thing we all know, it’s how reliable people are at recycling–especially anything eaten on the go.

So yeah, that’s my theory. I refuse to believe anything else.